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Strategic advisory for businesses scaling across Europe and beyond — led by Simon Nguyen, who spent 20+ years as the client. He knows exactly what the person across the table is thinking. That's the gap he fills.
"The best results start with people. I've sat on the other side of the table — I know what your clients are really thinking, and I know how to help you win."
For 20+ years, Simon was the client — appointing firms, reviewing pitches, and deciding who got the work. Leading complex capital programmes across corporate real estate, hospitality, healthcare, and public sector in EMEA and APAC, he built and led cross-functional teams across 30+ countries.
That experience is rare. Most advisors have never sat where your clients sit. Simon has — and he brings that perspective directly to the SMEs and leadership teams he works with today.
Tailored engagements for growth-stage companies, SMEs, and organisations navigating meaningful change across Europe and beyond.
High-impact strategic counsel for founders and leadership teams facing consequential decisions about growth, structure, culture, or direction. Simon brings an outside perspective forged across 30+ countries and multiple sectors.
Senior leadership capability — embedded, not parachuted. Simon operates as a fractional C-suite partner, bringing cross-functional experience, pace, and presence to businesses that need senior leadership without the full-time overhead.
Independent strategic oversight for SME boards. Simon provides the external perspective, constructive challenge, and governance experience needed to sharpen decisions and build board confidence at critical growth stages.
From real estate to workplace transformation, Simon has led complex programmes at every scale — across sectors, geographies, and cultures. This is the bedrock of the advisory practice.
Credentials built over years of practice — not certificates alone. Each reflects a commitment to learning, service, and the integration of new disciplines into living, applied work.
Simon's commitment to community and equity runs through everything he does. As a mentor, trustee, and active supporter of underrepresented groups, he brings the same intentionality to social impact as he does to strategy.
Coaching and mentoring emerging female talent across the technology sector, creating structured pathways for the next generation of women in leadership roles.
Active mentor within the myGwork Business Community — supporting LGBTQ+ professionals in building fulfilling careers and confident professional identities.
Serving as trustee across mental health, education, equality, and community development — contributing governance expertise where it creates lasting community value.
If you're growing across Europe, navigating change, or building something that genuinely matters — Simon would love to hear from you.